meeSera web app offers exciting opportunities to users by tackling the complexities of the real estate domain and contributing to user-friendly solutions. Preliminarily, I envision emphasizing a clean and user-centric interface, prioritizing efficient property searches and an engaging user experience to enhance the overall property exploration process. This case study reflects my enthusiasm about combining my UX/UI design expertise with the intricacies of the real estate industry to create a compelling and user-oriented digital solution.
A responsive web app that provides property buyers with information on properties of interest. Real estate investment is an increasingly popular way for individuals to achieve financial security. It is an exciting and emotional experience, but often complicated.
While there are plenty of blogs and agencies providing information, often, buyers new to the market may struggle to get started without professional guidance and waste time viewing properties out of their range. This web app will provide them with the expertise needed to get started efficiently.
Rachel is an IT consultant for a growing tech company, she is frequently on the go. She lives with her family in a city on the east coast, and spends most weekends in the countryside. She is a tech savvy who uses online tools regularly to help schedule her work, social life, and communicate with friends, family, clients, and colleagues.
“I want to provide my family with financial security. I’ve been considering buying property for a while, and am looking for a tool that can help me find what I’m looking for, quickly!”
Rachel is new to real estate, so she needs a tool that will help her:
Based on user persona goals and need provided above, I created user flows to meet the user needs and project requirements.
This mood board aims to communicate trust, sophistication, and an elevated real estate experience, catering specifically to a discerning audience with an appreciation for timeless joy, safety, and comfort.
The steel blue, contributes a touch of professionalism, while the secondary color, powder blue, introduces a subtle yet effective contrast, creating a harmonious palette. Light green as the tertiary color injects a sense of vitality.
The Limelight font, with its elegant cursive style, adds a distinctive and sophisticated typographic identity to the design. Accompanied by striking imagery featuring modern villas and interiors, the mood board aims to inspire and underscore the aspirational nature of the real estate offerings.
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